We are often asked by our investment clients as to how far they should depart from their original logo in a new branding exercise?
If there has been no dramatic change in business direction or corporate transaction that has altered the DNA, then the answer is frequently “refresh and evolve”.
Please take a look back at a few evolving brands we have been working with over the years.
IPM
IPM’s brand evolution, showcasing the transformation from the classic ‘Informed Portfolio Management’ logo to the updated IPM design.
LGIP
Lake Geneva Investment Partners refresh to a dynamic, modern LGIP brand identity.
Emso
EMSO evolves into Emso Asset Management, unveiling a modern, dynamic brand identity to match their brand values.
Sloane Robinson
A refined identity for Sloane Robinson, featuring a sleek SR logo and updated branding.
