Holiday greeting card with red and green dots forming a Christmas tree shape on a beige background, with text ‘Season's greetings from all at Fin International.’
3 min read

Fin Christmas Card 2024

A little bit of festive financial fun to get you in the mood for Christmas……. Wishing you and your families …

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Illustration of a runner on an orange background with text ‘5 Things Investment Marketers Can Do to Be Brand Ready for 2024’ and the Fin International logo.
5 min read

Get Your Sustainability Directive Brand Ready with Fin

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EMSO monthly newsletter cover image – Fin International case study on enhancing investor loyalty through fund reporting
3 min read

Enhancing Your Investor Loyalty Through Superior Reporting

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Fin Brandstorm podcast cover featuring John Humpish, fintech pioneer and marketing leader, discussing financial brand strategies and future trends
8 min read

Brandstorm – John Humpish, FinTech Founder & Global Investment Marketeer

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Ugly Ad example – Fin International explores raw, unpolished ads in financial services marketing
3 min read

The Rebellion of the Ugly Ad

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Tree reflecting modern and traditional branding inspired by Bridgerton’s blend of history and innovation.
4 min read

What does Bridgerton have in common with investment branding?

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Navigating Transparency: The Investment Industry’s Journey Towards Sustainable Outcomes

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6 min read

3 strategies to build an investment brand of distinction

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Why taglines are important in investment management

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Roger_Miners_Brandstorm_interview
25 min read

Brandstorm – Roger Miners, Global CMO and CEO of BNP Paribas AM UK

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ESG_Accountability

Mini Series: Taking Accountability for your ESG – Chapter 1

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Brandstorm – David Master, Global CMO at Janus Henderson Investors

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5 min read

Mini Series: Navigating new challenges in 2021 for growing investment brands – Intro

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3 min read

Evolving Investment Brands

   

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FIDELITY_SUSTAINAIBLE_INVESTING_HAND_LANDSCAPE

Building your ESG story

As 2021 opens up before us many firms in the investment industry are seeking insight and definition into what is now becoming an essential, central theme: how to express our ESG strategy?

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5 min read

Covid brandscape: evolution or revolution?

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keeping your brand
5 min read

Can you keep your brand when all about you are losing theirs…

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Adapting online
5 min read

More online than ever before

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brand clinic
2 min read

Free one hour emergency Zoom Brand Clinic

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7 min read

Don’t wait for blood in the streets – why investment marketers need to be ready for a downturn

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5 min read

Should designers be worried by Artificial Intelligence?

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How investment brands can cut through the noise by telling their story.
6 min read

How investment brands can cut through the noise by telling their story

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10 min read

In branding, less could be more, or at least equal to

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The Barcelona Chair, designed by Ludwig Mies van der Rohe and Lilly Reich. Photo credit: Courtesy of Knoll, Inc.
5 min read

100th anniversary of Bauhaus and its century-long story

As the Bauhaus celebrates its 100th anniversary, we look at the legacy of this institute and the influence it has had on modern design around the world.

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ESG
10 min read

How investment companies are (or aren’t) integrating ESG into their marketing.

We reflect on the promotion of various ESG brands, products and initiatives for the investment industry to help maximise your ESG marketing effectiveness.

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Iconic bottle brand: coca-cola & absolut vodka
5 min read

Brand is not just a logo

The logo is not the brand. It also shouldn’t be the only memorable element of your brand’s visual identity.

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unusual-type-blog header image
5 min read

A look at inspiring web typography trends

We have compiled examples of some of the most engaging, inspiring and unusual typographic trends we’ve seen in web design.

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women at work
7 min read

The profession of marketing and communications today for women

Our Marketing Executive Christabell Ndive shares some findings from her research survey on the profession of marketing and communications today for women.

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BNP AWARD BLOG IMAGE
5 min read

BNP Paribas ETF campaign award

BNP Paribas Asset Management win Funds Europe’s award for European Marketing Campaign of the Year award

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5 min read

Technologies investment industry marketers will be using in 2019

The fast-changing business landscape is delving into emerging technology in order to enhance advertising and marketing capabilities.

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