Are your brand values really working for you?
We see a problem with brand values in asset management. It’s not an easy fix and it’s industry-wide.
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Latest news and insights from the studio
We like to share our experience and our expertise, our insight and opinion is where we bring added value to your marketing.
Made in Brixton – After Dark
Fin’s lead creative Jan Enkelmann’s photograph series “Smoking Chefs” is featuring in the Photofusion exhibition “Made in Brixton – After Dark” in London.
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Our views on branding work we’ve seen
We take a look at how some recent big brands have refreshed their logos, with subtle modifications to optimize performance across all digital platforms
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Targeting the future customer
We take you through insights provided by industry experts on which channels advertising will favour for targeting the future customer.
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Branding must-haves for 2015
We undertook research across the web sites of the top 50 global asset managers in 2014. This gave some interesting insight into their top five brand values.
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Do your brand values build value?
This year’s brand values must-have in asset management.
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We Talk Podcasts – They are relevant
In an evolving digital world it is important to continue learning. Podcasts are a convenient way to consume content when and where you want.
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Corporate video styles vs. animation
A video is a form of content marketing and is a useful tool to drive viewers engagement into the personality of a brand.
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6 mobile apps we like with a great UX
In an evolving digital world, it is important to keep up with new UX trends. Shake up your web design ideas and smartphones contents with Fin’s top 6 apps.
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The Business Show 2018
Insights into some of the marketing trends that are shaping business today straight from the UK’s largest exhibition The Business Show 2018.
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FT Ignites interviewed Justin Mould about investment industry branding and trust
Ed Moisson reporter at Ignites Europe, interviewed Justin, our MD and founder, on the matter of investment industry branding, and “how to win trust”.
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Behind every great investment brand is a great brand strategy
As a marketer, what constitutes good strategy will depend on whatever situation you are facing and the goals you want to achieve? Read our thoughts here.
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2017 Web Design Trends
Our design team read through the blogs of our design-industry peers and distilled them into ten points you’ll see across our 2017 Web Design Trends guide.
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Five things we like (that aren’t Financial Services)
Here, you will find five things we like on the internet. Mostly unrelated to financial services, but all worthy of some note, we just want to bring them to your attention.
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9 Golden Rules for Creative Briefing
We sat around a table and discussed experiences and ideas that might improve the process of briefing projects. Here’s what we came up with.
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What the top five do well: a digital review
We are often asked who is doing a good job, digitally, in the investment world, so we thought we’d share our thoughts on this area.
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Is your logo working hard enough?
All too often we’re part of a debate based around the following questions: “what should our logo say?” and “do we need to change our logo?”
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Inbound marketing: Fin’s five steps to success
Inbound marketing is recognised as the most powerful way to drive new business, even in financial services. Here are our top tips for a successful campaign.
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